At the time Programmatic had only accounted for 4% of the display advertising market. By 2017, RTB is expected to account for 29% of the digital Potpourri. *Source: eMarketer March 2013. This group continues to create open industry standards that ensure all parties, buy and sell side alike, can transact RTB at scale and build future industry innovation.
It has become one of the most important parts of modern online advertising, surpassing previous, less efficient ways of connecting online publishers and advertisers.
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During the auction, advertisers use Demand-Side Platforms (DSPs) to bid on available ad impressions. A bid is the amount an advertiser is willing to pay to have their ad displayed to a specific Endanwender hinein a particular context.
DSPs provide advertisers with a wide Auswahl of features – access to large ad inventory, precise targeting of users, single dashboard to manage campaigns across many different networks, real-time bidding on ads, their tracking and sophisticated ad optimization.
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Header Bidding Support – allowing for a signal when a bid request is originated from an upstream decisioning implementation like header bidding
However, RTB and programmatic advertising have also faced criticism for a lack of transparency and concerns about the potential for ad fraud. Ad fraud is the practice of creating fake ad impressions or clicks in order to deceive advertisers and generate revenue.
other types of dynamic request in order to identify the program / module processor able to handle that kind of Link path and to pass to it other URL parts, i.e. usually path-info and query string variables.
The important Radio-feature of the RTB process is its focus on the users, in contrast to other forms of advertising which can focus on the content and topics of publisher’s webpages.
A here Internet server program is able to reply to a valid client request message with a successful message, optionally containing requested web resource data.[37]
Web server software is accessed through the domain names of websites and ensures the delivery of the site's content to the requesting Endanwender. The software side is also comprised of several components, with at least an HTTP server.
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Ehrlich-Time Bidding (RTB) offers several compelling advantages that have transformed the digital advertising landscape and elevated the effectiveness of ad campaigns: